Technical fashion consultancy · Baran Agdeve

You design the drop. We engineer the build.

You have a streetwear label in your head. We turn it into a spec a factory can quote from: brand DNA, industrial tech packs, and intros to makers who reply.

4+ years in fashion Two brands built Version 72 hit five figures in 18 months

Pick the lab that matches your stage.

Start with Identity while your brand is still an idea. Move to Technical once you are ready to hand a factory a document it can build from. Both prices are fixed and posted right here.

Tier 1 · Identity Lab

Identity Lab

3-week sprint
£75fixed
  • Brand DNA and a written Manifesto
  • Consumer archetype mapping
  • Subculture alignment strategy
  • 24-hour message support
You leave witha written Brand Manifesto, a defined target audience, and a 30-day plan into production.
Start with Identity
Most requested
Tier 2 · Technical Lab

Technical Lab

6-week intensive
£150–200per project
  • Industrial-grade tech packs
  • Bill of materials and sizing
  • Manufacturing logistics
  • 24-hour priority support
You leave witha complete tech pack (BOM, grading tables, fabric specs) plus a factory outreach and negotiation plan.
Start with Technical

Just need one conversation?

Book a single call. Bring one problem, leave with a direction. No tier commitment.

£25 / hour

Four steps from questionnaire to factory-ready.

Every engagement runs the same sequence, so you know what comes next.

You submit the intake

Answer the questionnaire below. It takes a few minutes and tells us your stage, your product, and where you are stuck. This is the only thing you do to apply.

We map your lab and lock a slot

Baran reads your answers, recommends Identity or Technical, and confirms your place in the current cohort. Intake caps at six, so a slot commits both sides.

We build the deliverables

Over three or six weeks you get the manifesto, tech packs, and specs, with support answered inside 24 hours. You review each artefact as it lands.

You go to production

You walk away with a document a factory can quote from and warm introductions into a vetted manufacturer network. Then you make the product.

Baran has already built and sold streetwear.

Every method here comes from a label he built, shipped, and scaled, then rebuilt for other founders.

Studio image · Baran Agdeve
Baran Agdeve
Founder · 72 Fashion Labs

He founded and ran two clothing brands, then scaled his own label to a five-figure business. Now he runs that process for other founders.

  • EXPERIENCE4+ years operating inside the fashion industry.
  • FOUNDERFounded and ran two clothing brands end to end.
  • REVENUEScaled his label Version 72 to five-figure revenue in 18 months.
  • COMPETITIONShortlisted top 5 from 80+ brands in a £10,000 competition.
  • NETWORKA global manufacturer and designer network opens to every client.
Cohort 07 · intake status 2 of 6 slots open

Intake caps at six so every client gets 24-hour support. When Cohort 07 fills, new intakes move to the waitlist.

A first client went from idea to production plan in three weeks.

Antti came in with a Finland streetwear idea and left the Identity Lab with a manifesto, a defined audience, and a 30-day plan into production.
Antti · @anttioskaris Nine Lives Collective · Finland

Keep momentum once the sprint ends.

The sprint ends; the decisions keep coming. Pick a follow-up when you want a second pair of eyes.

£30

Check-up call

One focused call to pressure-test your next move after the lab.

£75

Subscription

Three 1-hour calls, one every three weeks, so decisions never stall.

Running a team or a larger label? Corporate packages are available on request. Note it in your intake and we will scope it.

Answers before you apply.

Do you make the clothes for me?

No. 72 Fashion Labs is a consultancy. We build the brand strategy and the technical documents a factory needs, then connect you to manufacturers who produce it. You keep ownership of your brand and your product.

Which lab should I start with?

If your brand is still an idea or lacks a clear audience, start with the Identity Lab at £75. If you already know your brand and need something a factory can build, start with the Technical Lab at £150 to £200. Unsure? Submit the intake and Baran will recommend one.

Why does intake cap at six?

Every client gets support answered within 24 hours. Baran runs each lab himself, so a cohort holds six clients. When it fills, new intakes join the waitlist for the next one. Six is the support ceiling, plain and simple.

What if I only need one call?

Book a one-off session for £25 an hour. Bring one problem and leave with a direction. There is no tier commitment and no application beyond picking a time.

How fast do I get deliverables?

The Identity Lab runs three weeks and the Technical Lab runs six. You review each artefact as it is finished rather than waiting for one drop at the end.

What does the intake questionnaire cost?

Nothing. The questionnaire is free and takes a few minutes. It is how you apply and how we choose the right lab for you before any payment.

Start your intake · Free

Tell us what you're building.

Pick a lab, drop your details, and Baran replies within 24 hours with your cohort slot.

Continue to your questions

Six slots per cohort. No card required.

Turn your label into something a factory can build.

Six slots per cohort. Submit the intake, get a personal reply, and put your brand on a path a factory can build.