Identity Lab
3-week sprint- Brand DNA and a written Manifesto
- Consumer archetype mapping
- Subculture alignment strategy
- 24-hour message support
Technical fashion consultancy · Baran Agdeve
You have a streetwear label in your head. We turn it into a spec a factory can quote from: brand DNA, industrial tech packs, and intros to makers who reply.
Start with Identity while your brand is still an idea. Move to Technical once you are ready to hand a factory a document it can build from. Both prices are fixed and posted right here.
Book a single call. Bring one problem, leave with a direction. No tier commitment.
Every engagement runs the same sequence, so you know what comes next.
Answer the questionnaire below. It takes a few minutes and tells us your stage, your product, and where you are stuck. This is the only thing you do to apply.
Baran reads your answers, recommends Identity or Technical, and confirms your place in the current cohort. Intake caps at six, so a slot commits both sides.
Over three or six weeks you get the manifesto, tech packs, and specs, with support answered inside 24 hours. You review each artefact as it lands.
You walk away with a document a factory can quote from and warm introductions into a vetted manufacturer network. Then you make the product.
Every method here comes from a label he built, shipped, and scaled, then rebuilt for other founders.
He founded and ran two clothing brands, then scaled his own label to a five-figure business. Now he runs that process for other founders.
Intake caps at six so every client gets 24-hour support. When Cohort 07 fills, new intakes move to the waitlist.
Antti came in with a Finland streetwear idea and left the Identity Lab with a manifesto, a defined audience, and a 30-day plan into production.
The sprint ends; the decisions keep coming. Pick a follow-up when you want a second pair of eyes.
One focused call to pressure-test your next move after the lab.
Three 1-hour calls, one every three weeks, so decisions never stall.
Running a team or a larger label? Corporate packages are available on request. Note it in your intake and we will scope it.
No. 72 Fashion Labs is a consultancy. We build the brand strategy and the technical documents a factory needs, then connect you to manufacturers who produce it. You keep ownership of your brand and your product.
If your brand is still an idea or lacks a clear audience, start with the Identity Lab at £75. If you already know your brand and need something a factory can build, start with the Technical Lab at £150 to £200. Unsure? Submit the intake and Baran will recommend one.
Every client gets support answered within 24 hours. Baran runs each lab himself, so a cohort holds six clients. When it fills, new intakes join the waitlist for the next one. Six is the support ceiling, plain and simple.
Book a one-off session for £25 an hour. Bring one problem and leave with a direction. There is no tier commitment and no application beyond picking a time.
The Identity Lab runs three weeks and the Technical Lab runs six. You review each artefact as it is finished rather than waiting for one drop at the end.
Nothing. The questionnaire is free and takes a few minutes. It is how you apply and how we choose the right lab for you before any payment.
Start your intake · Free
Pick a lab, drop your details, and Baran replies within 24 hours with your cohort slot.
Six slots per cohort. Submit the intake, get a personal reply, and put your brand on a path a factory can build.