Intake · 72 Fashion Labs

Core Registry

Four fields, then you're moving.

Founder name(s)

Who's behind this. Add a co-founder if you have one.

Add at least your own name.

Proposed brand name

Working title is fine. Not decided yet? Write "TBD".

Give us a name or write TBD.

Instagram or websiteOptional

Where can we see the work so far? Skip it if there's nothing public yet.

Signature product focus

The one piece the brand lives or dies on. Be physical about it.

Name the product you want to make.

Brand DNA

Write like you'd talk to a friend. We tighten the wording later.

The rough idea, in three sentences

What it is, who it's for, why it should exist. Three sentences, no more.

Give us a sentence or two to work with.

Your ideal customer

Paint one real person. What they wear, what they listen to, what they do on a Saturday.

Describe who you're making this for.

Three reference brands

Brands you admire or measure yourself against. They don't have to be fashion.

Name a few brands you look up to.

The Market Gap

Say what you actually think. Sharp and opinionated beats safe.

One trend you find boring or wrong

Name an attitude in fashion you'd bury. Strong opinions welcome.

Tell us what you'd change about the market.

What's missing from your own wardrobe

The gap you kept hitting as a buyer that pushed you to start this.

Tell us the gap you're filling.

Why buy from you, not cheap fast fashion

Your honest answer to a buyer holding a £12 hoodie in the other hand.

Give a buyer a reason to choose you.

Readiness

Tell us where you stand today. It sets the pace of your first sprint.

Current stage

Pick the one that fits right now.

ConceptAn idea and a notebook. Nothing drawn yet. DesignSketches and mood boards in progress. SamplingPrototypes back and forth with a maker. ActiveSelling already and ready to scale.

Choose the stage you're at.

Your single biggest roadblock

The one thing between you and your next release. We fix these for a living.

Name the thing that's blocking you.

Review and submit

Read it back. Edit anything that doesn't sound like you, then send it to the studio.

Send this at least 24 hours before your Week 1 session. Baran reads it in full and builds your working brief before you meet, so early answers mean a sharper first call.

You're in the queue.

Your intake reached the studio. Baran reviews every application by hand and replies within two working days with your slot and a short prep note.

72-INTAKE-0000

What happens next

Baran reads your answers and drafts your working brief.
You get an email with your session slot and a two-line prep task.
Week 1 begins, and we start turning this into something you can make.