Consulting Labs
Two-tier pricing · grid ground
72
Fashion Labs
Brand system
Technical consultancy for brands that demand perfection
The identity,
in one system.
Blue and white, drawn with the precision 72 sells. One visual language runs across the palette, type, logo and every post format. Pick a ground, drop in the words, and the brand stays consistent everywhere it shows up.
Palette
Cobalt#1A4FE0Primary ground
Sky#2E6BFFBright ground
Ivory#EDF3FFLight ground
Mint#4FE9CCOptional accent
Paper#FFFFFFText on blue
Ink#0A2C93Text on light
Typography
Bodoni 72Display · titles, prices
SF MONOTechnical · labels, doc headers
Helvetica NeueBody · descriptive copy
Logo kitStacked · Horizontal · Icon
Three forms, ready for any surface. Full-colour on cobalt or ivory, plus a transparent (no-background) file that drops onto photos, hang tags and decks. Delivered as PNG at 3×.
Stacked
Cobalt
Ivory
Transparent
CobaltIvoryTransparent
Horizontal
Cobalt
Ivory
Transparent
CobaltIvoryTransparent
Icon
Cobalt
Ivory
Transparent
CobaltIvoryTransparentSpecificationTokens
Grounds · gradients
Cobaltradial · #4E88FF → #1A4FE0 → #0A2C93
Skyradial · #7FB6FF → #2E86FF → #175FE8
Ivoryradial · #FFFFFF → #EDF3FF → #DBE7FF
Type scale
| Aa | DisplayDidone serif · 82–112px · titles |
| 72 | NumeralsDidone · prices, logo |
| Aa | Bodysans · 22–31px · 300 weight |
| AA | Labelmono · 13–15px · 0.2em caps |
Geometry & motion
- Radius3–4px
- Frame inset56px
- Content padding58 / 66px
- Spacing rhythm8px base
- Corner marks26px L-ticks
- Hairline1px · 28% cyan
- Motionease-out · 150–350ms
- Hoverlift · scale 1.02
The posts · eight formsCobalt · Sky · Ivory
Identity Lab
Tier 1 deep-dive · grid + numeral
Technical Lab
Tier 2 deep-dive · grid + numeral
Anatomy of a Tech Pack
Technical drawing · dot ground
Track Record
Credentials · plain ground
Manifesto
Big type · plain ground
Client Spotlight
Photo-led · duotone image
One-Off Bookings
Story / highlight · 9:16
